AI Insights · Timothy · April 2021
Q1 2021 Performance of Top Match 3 Games in Australia
Analyzing the performance of top Match 3 games in Australia for Q1 2021, Sensor Tower provides insights into downloads, revenue, and user trends.
As the first quarter of 2021 has come to a close, it's time to look back at the performance of the top Match 3 games in the Australian market. Utilizing data from Sensor Tower, we've seen varying trends across the top applications in this genre.
Starting with Project Makeover, we observed an upward trend in revenue, peaking at approximately $172K in late January before gradually declining to around $142K by the end of March. Downloads for the game saw a sharp decline from nearly 89K in the first week of January to about 33K by the quarter's end. Weekly active users started strong at roughly 146K but dipped to near 130K in the same period.
Lion Studios Plus’ Match 3D also experienced a revenue dip, starting around $27K in the first week of January and dropping to approximately $27K by March's end. The game's downloads decreased from 40K at the beginning of January to just over 12K at the close of Q1. Weekly active users followed a similar downward trajectory, from about 84K to 62K.
Homescapes by Playrix showed a more stable revenue pattern, maintaining roughly $200K to $280K throughout the quarter. Downloads saw a slight decrease from 22K to 17K, while weekly active users had minor fluctuations, remaining around 150K to 170K during Q1.
King's Candy Crush Saga continued to be a revenue powerhouse, with weekly figures hovering between $340K and $392K. Downloads remained relatively stable, ranging from 12K to 14K, and weekly active users showed an increasing trend, from 200K to 212K.
Lastly, Playrix's Gardenscapes saw its revenue fluctuate between $199K and $240K. Downloads began at around 14K and slightly decreased to approximately 12K by the end of March. Weekly active users showed a small decline from 145K to 135K.
For more detailed insights and data on the performance of Match 3 games and other mobile applications, be sure to visit Sensor Tower. The trends observed in this quarter provide a snapshot of the dynamic mobile gaming landscape in Australia.
